LaFrance

I worked closely with the brand across design, direction, and production. I developed and executed visual assets used across garments, including the leather jacket logo, Affordable Textiles and Rubberband Rodeo branding, and various hat graphics. I also led styling for e-commerce shoots, building cohesive looks aligned with the brand’s identity, while handling all photography and editing to maintain a consistent visual language. Beyond that, I contributed to seasonal campaigns from the ground up. Casting talent, scouting locations, and developing concepts to bring each release to life.